Mirjana Nikolić

Public Service in Serbia – Transformation in Tranzition

Summary

When we define the public broadcasting service as service made for the public, financed by the public and controlled by the public, then we must add that this public broadcasting service philosophy has always been adapted to national circumstances, and that at the moment we can hardly find a country where it is implemented in its pure form. Even more, with the exception of the BBC, public broadcasting service is going through a period of crisis in most European countries, facing problems with its organizational structure, its financing and with its own identity. In the countries of South East Europe it is cleare that the transformation of state into public service broadcasting is painful and meets with great resistance. In most cases we are talking about dinosaurs- type organizations, heavily bureaucratired, characterized by lack of control and unable to establish modern management. In all these countries the most popular myth is that with the passing of good laws state controlled radio and television may be transformed overnight into public service broadcasting. Legislation is very important, but it is not the only part of the electornic media transition, which will be a long, slow and painful process.